90 Day Fast Track
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Discovery
Keyword Research5 Topics-
Use an SEO Tool to review Keyword Data (SEMRush offers a free trial)
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Export to a Spreadsheet or take note of your keywords. Important metrics are - Volume, Position, Traffic per month.
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Additionally - If you don't see certain keywords on the list of what you are currently ranking. You can do a keyword explorer to find more information on specific keywords to see how you can start ranking better.
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Goal is to stop guessing and start using data for keywords of how people will find you online.
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Google keyword planner is a bonus tool. It is really created for running Ads, but overall it goes give you good info on if a keyword is popular or not.
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Use an SEO Tool to review Keyword Data (SEMRush offers a free trial)
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On-page SEO Review + Optimization6 Topics
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Based on keyword data - start listing keywords or phrases for each of your pages.
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Develop a title for each page that includes the keyword and your company name. Example: Gluten Free Granola | Healthy & Nutritious | Ms. P's Gluten Free
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Select one Keyword or phrase per page / article on your website. (It can be the same keyword if it is a very important one) - Example: Gluten Free Granola
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Develop Meta Description for your pages / articles. This is text people will see in a Google Search or social share (under the title). Needs to be less than 320 characters and ensure to use your keyword at least once.
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Review all pages to ensure you have implemented meta title, keyword, and description.
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As you update or change your business / offerings - remember to update this information to match as well.
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Based on keyword data - start listing keywords or phrases for each of your pages.
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Website Review7 Topics
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Platform Selection - taking a look at the major website builders.
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Choosing the right platform for your business: eCommerce, booking, information or something else?
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Content Strategy for Website - Homepage, Services / Products, About, News / Blog
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Setup Search Engine Optimization Plugin / Widget
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Setup Email Collection
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Setup Data Collection and Tracking with Google Analytics
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Review Website Speed / Performance (GTmetrix. Pingdom tools, and Web.dev)
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Platform Selection - taking a look at the major website builders.
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Google My Business Setup / Review5 Topics
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Google My Business (Google it) see if you already have one or need to set it up?
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Plan for 2-4 Weeks to get it full setup as you will need a mail verification (they will send you a post card with a code on it) for your address.
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Make sure you spend the time on adding photos, filling out all information, and even selecting the correct categories for your business.
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Review all information, spell check everything to ensure it is 100% correct.
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Work on a strategy to request reviews via Google from your clients or customers.
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Google My Business (Google it) see if you already have one or need to set it up?
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Local Listing + Strategy5 Topics
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Use Bright local Local Listing Tool to Review Local Listings
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Update or claim all relevant local listings with your Name, Phone, Email, and Website (Short Description as needed)
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Review Local Listing Opportunities in your region
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Join Local Organizations or Associations (Ensure they link back to your website)
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Media / News - If you are getting interviewed or exposure ensure you request a link back to your website somehow in the article.
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Use Bright local Local Listing Tool to Review Local Listings
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ReachSetup Email Marketing Tool4 Topics
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Use a tool like Mailchimp, Active Campaign, Constant Content..etc
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All of them have integrations with major website platforms - also could use an HTML embed code if needed
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Ensure you fill out all information correctly for your business name, address, contact info
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Make sure you verify your domain / other information so that you have a seamless connection between your website and the tool (Each tool does this a bit differently)
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Use a tool like Mailchimp, Active Campaign, Constant Content..etc
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Integration with Website3 Topics
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If you are using a Plugin / integration - ensure it is setup and connected.
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If you are using HTML Code - embed it in the location you want to have email collection (can move to the next lesson on adding the website widget)
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Start simple and you can always increase the number of integrations from email collection to abandon cart emails.
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If you are using a Plugin / integration - ensure it is setup and connected.
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Adding Website Widget / Call out to collect emails3 Topics
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Think about the incentive! People don't like giving out their emails - so ask yourself if you can "sweeten" the deal. Promise discounts or exclusive offers. Maybe you give people 10% off when they subscribe?
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Add your widget or embed code to your website. Think about how important this is to you and your business. It could be a popup, hero location or somewhere down further on your page.
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Review & test locations to see if you have increased signups!
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Think about the incentive! People don't like giving out their emails - so ask yourself if you can "sweeten" the deal. Promise discounts or exclusive offers. Maybe you give people 10% off when they subscribe?
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Testing the system (Making sure it all works as expected!)5 Topics
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Fill out your own form and make sure you see the full process!
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Do you get a confirmation notification on the website? Like a Thank you or Get we got you on the list!
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Do you get an email welcoming you to the "list" or does it include the discount or other offer you promised on the site?
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Does the information show up properly in your email marketing tool? For each field you have? Name and email?
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Have others test and give feedback on the process
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Fill out your own form and make sure you see the full process!
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Start collecting emails or add emails from your previous lists3 Topics
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Now start promoting the email signup / offer!
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If you have emails / other lists make sure to add them to your new email marketing tool
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Make sure to add as many people as possible - but make sure they have a connection to your business or have expressed interested in a newsletter / emails previously. This will help keep your list high quality and low spam rating.
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Now start promoting the email signup / offer!
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Run your first email campaign!5 Topics
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Now that you are collecting emails or already have a list. Now it is time to use it!
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Develop a campaign that drives people back to your website with a special offer, discount or exclusive item.
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Goal is to always direct people to buy or book something for your business.
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An offer allows you to start off with great value to people on your email list and also allows you to see your open / click thru rates.
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Develop and refine your messaging in time. It won't be perfect, but it will improve in time and consistently sending campaigns.
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Now that you are collecting emails or already have a list. Now it is time to use it!
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InfluenceSetup or Review Social Media Accounts2 Topics
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Ensure Consistency in name / logo / URL / tag across all platforms
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Develop your Hashtag
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Collect and organize your photos / images
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Create a content strategy & Schedule5 Topics
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Brainstorm ideas
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Develop your tone of voice / style
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Plan out a month of content (with calendar)
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Select images and other assets to use for the month
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Use Later, Hootsuite, Plannable or just free internal scheduling tools on Facebook / Instagram Manager. This allows you to batch create and will save you time.
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Brainstorm ideas
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Review Data (but don't give up!)2 Topics
They’re out there…searching.
For every task, there’s a tool. Almost everything you need to manage your digital marketing is available on the internet. Luckily, we’ve compiled many of these tools for you to save you time and hassle looking for them yourself. Your website needs a tool for helping to evaluate and analyze your SEO. Certain tools integrate with specific website platforms–the tool you need will depend upon the platform you’re using.
For WordPress, there’s a popular SEO plugin called Yoast. They offer a free version to help you get started.
For Wix, they offer a range of SEO tools within the Wix App market. Members can access the marketplace to decide which tools to use, usually for an additional cost.
For Squarespace, there are also SEO tools made available to members. Again, these are intended to integrate with the platform and your website.
Once you’ve done some research on generating content, it will be easier to manage your website SEO.