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90 Day Fast Track

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  1. Discovery

    Keyword Research
    5 Topics
  2. On-page SEO Review + Optimization
    6 Topics
  3. Website Review
    7 Topics
  4. Google My Business Setup / Review
    5 Topics
  5. Local Listing + Strategy
    5 Topics
  6. Reach
    Setup Email Marketing Tool
    4 Topics
  7. Integration with Website
    3 Topics
  8. Adding Website Widget / Call out to collect emails
    3 Topics
  9. Testing the system (Making sure it all works as expected!)
    5 Topics
  10. Start collecting emails or add emails from your previous lists
    3 Topics
  11. Run your first email campaign!
    5 Topics
  12. Influence
    Setup or Review Social Media Accounts
    2 Topics
  13. Ensure Consistency in name / logo / URL / tag across all platforms
  14. Develop your Hashtag
  15. Collect and organize your photos / images
  16. Create a content strategy & Schedule
    5 Topics
  17. Review Data (but don't give up!)
    2 Topics
Lesson 3, Topic 5
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Setup Email Collection

Adam June 7, 2021
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You’ve got (e)mail.

You’ll need to do the same thing for email collection that you did with an SEO tool. Your website needs a widget or plugin that integrates with an email marketing application. Of course, the front end of your website will need some sort of form for users to fill out and provide their email.

Wouldn’t it be nice if–every time a person fills out the form–their information is automatically added to an email database? Email marketing tools let you do just that! But there’s more–you can create advertisements, setup campaigns, and track subscriptions. Email marketing is a fantastic tool for your business!

Mailchimp, Active Campaign, and Constant Contact integrate with most major website platforms. You can also use plugins for forms in WordPress. All of it is designed to help capture leads and retain customers.