Back to Course

90 Day Fast Track

0% Complete
0/0 Steps
  1. Keyword Research
    5 Topics
  2. On-page SEO Review + Optimization
    6 Topics
  3. Discovery
    Website Review
    7 Topics
  4. Google My Business Setup / Review
    5 Topics
  5. Local Listing + Strategy
    5 Topics
  6. Reach
    Setup Email Marketing Tool
    4 Topics
  7. Integration with Website
    3 Topics
  8. Adding Website Widget / Call out to collect emails
    3 Topics
  9. Testing the system (Making sure it all works as expected!)
    5 Topics
  10. Start collecting emails or add emails from your previous lists
    3 Topics
  11. Run your first email campaign!
    5 Topics
  12. Influence
    Setup or Review Social Media Accounts
    2 Topics
  13. Ensure Consistency in name / logo / URL / tag across all platforms
  14. Develop your Hashtag
  15. Collect and organize your photos / images
  16. Create a content strategy & Schedule
    5 Topics
  17. Review Data (but don't give up!)
    2 Topics
Lesson 3, Topic 1
In Progress

Choosing the right platform for your business: eCommerce, booking, information or something else?

Adam June 7, 2021
Lesson Progress
0% Complete
Photo by Slidebean on Unsplash

Let’s take a brief moment to outline your business model. What are you selling to customers? Do you sell a product or service (or both)? If you offer a product, do you plan to ship directly to customers? If you offer a service, do you want to allow customers to book appointments online? Besides these things, there are other factors to consider based on how you reach customers, build relationships and deliver value.

90 Day Fast Track | Week 1 Goals:

  • Website setup & review
  • Platform selection
  • Content strategy
  • SEO setup
  • Google Analytics

Life’s better with a coach.

Don’t forget to check in each week with your coach as you work toward your goals. If you don’t yet have a Digital Coach, now is the perfect time to upgrade your membership.

Quick Tip!

Each week, there will be tasks to complete. These tasks will help keep you on track. Be sure to budget time to complete them as your work toward your goals! Now let’s get ready for your first assignment.

Your assignment: audit your website.

We’ve provided an easy tool to get you started. Plus, there are several additional resources for digging deeper. Start by using the form below.

My Website Audit

This tool is designed to help you perform a review of your website. It can also be used to plan for a brand new website.

Website Design & Performance

This section will help you make determinations about your website's design and the user experience. Rate the following statements.
Visitor Intent(Required)
True/False: When visitors come to my site, I generally have a good idea why they are here.
Navigation & Wayfinding(Required)
True/False: My website is laid out well and easy to navigate. Visitors can easily find the things they are looking for.
True/False: My website is free from technical errors. It does not contain any broken links, typos, or other errors. Pages load quickly and the site performs well.

User Experience (UI/UX)

This section will help you make determinations about the effectiveness of of your site. Rate the following statements.
Pagination (web pages)(Required)
True/False: I know the function of each page on my site. I understand its purpose and how it helps provide information for visitors.
True/False: I have a clear understanding of user engagement. I can tell which features users are interacting with the most and can make adjustments accordingly.
True/False: My website contains multiple methods for achieving marketing and sales goals, including calls to action, special offers, and promotional discounts, etc.
Capturing Leads.(Required)
True/False: I have a defined way of capturing leads, including collecting emails, managing customers, and segmenting audiences, etc.

Content & SEO

This section will help you make determinations about your site's content. Rate the following statements.
Quality Content.(Required)
True/False: My site contains high quality content, including engaging copy, wording, and imagery that tells a compelling story.
True/False: I am able to provide fresh content and regular updates. I can leverage my creativity to consistently inform, inspire, and engage.
True/False: My website contains the critical elements necessary for indexing by search engines, including use of keywords, title tags, meta descriptions, and inbound and outbound links to other sites.

Additional resources: