We empower entrepreneurs to make better business decisions through the lens of digital.

Digital marketing is a dynamic and ever-evolving field that encompasses various online strategies to promote products, services, or brands. Our Digital Bootcamp provides a structured learning experience, equipping you with fundamental knowledge and practical skills to navigate this digital landscape with confidence.

Receive personalized guidance and support from a seasoned digital marketing expert, allowing you to effectively track your progress and apply newfound knowledge with confidence in real-world situations. Your mentor will be there to help you refine strategies and navigate the dynamic landscape of online marketing.

Collaborate with our trusted partners to access cost-effective, comprehensive assistance for tasks such as website design, SEO optimization, email marketing, social media management, and various other aspects of your digital marketing strategy. Leverage their expertise to enhance your online presence and achieve your marketing goals efficiently.

Beyond core training.
Our products build upon core training programs offered by most ESOs. We equip entrepreneurs for sustainability once core training commences.
Holistic approach.
Our holistic approach to digital marketing is exactly what’s missing in the advancement of digital equity, particularly for BIPOC entrepreneurs.
Seamless integration.
The flexibility of our model allows for easy integration with a wide range of program offerings. We work with organizations of all sizes.
Growth at every stage.
We provide expert knowledge and guidance both to ESOs and their clients to foster growth and achieve greater value.

We’re promoting grassroots economics and bridging the digital divide for entrepreneurs from every walk of life.We’re promoting grassroots economics and bridging the digital divide for entrepreneurs from every walk of life.

Digital productsSelf-Paced
Digital Bootcamp
  • Our digital bootcamp provides a simple yet elegant framework for crafting a holistic digital strategy.
  • This self-guided learning process helps you master SEO, email marketing, social media, and more. Everything is provided through our online platform for one flat fee.
  • Get access for one full year to our suite of online learning tools all for a one-time flat fee.
Coaching
Coaching Program
  • Includes live sessions with a Certified Digital Marketing Coach
  • Our one-of-a-kind membership structure offers the ideal combination of flexibility and affordability.
  • Members can take advantage of digital coaching, join our online community, and access a range of scalable digital solutions that grows with your business needs.

While every entrepreneur has a different journey, many have similar questions. Learn more below.

The basic difference between hiring a digital coach versus hiring a digital agency comes down to who does the work. A digital coach can help offer guidance on what decisions to make, but they don’t do the work for you. An agency will often do the work of developing your website, email marketing and so on. Coaches are often cheaper than agencies, and many entrepreneurs either can’t afford the cost of an agency or don’t know the right questions
to ask, leaving them to figure things out on their own. Gigroots helps to fill the gap between the DIY approach and the agency approach by empowering entrepreneurs to do the “cheap” elements effectively while streamlining the process of working with an agency, which ends up being less expensive as a result. This helps marketing agencies to offer faster, better solutions to small businesses, which in turn helps them grow quickly. It’s a win-win solution!

Once you sign up for membership, you have immediate access to the Digital Bootcamp, 90 Day Fast Track, and Community Groups. We recommend starting with the Digital Bootcamp before jumping into the 90 Day Fast Track. The Digital Bootcamp is an online learning experience that breaks down the concepts of SEO, email marketing, sales funnels, paid advertising, content creation, and more. Lessons are divided into topics with quizzes, assignments and helpful videos. Each lesson typically takes 30-45 minutes to complete. You can choose to work at your own pace or with a Digital Coach (depending on your membership).

It depends. Website builders are fun and easy, because they don’t require any coding experience. But unless you already have some web design knowledge, using a website builder can become a big headache. There are lots of options for website builders–Wordpress, Shopify, SquareSpace, and Wix–these are just to name a few. Each platform has its own strengths and weaknesses depending on your business. Without knowing HTML code, it can be difficult to perform good SEO practices (making it harder to be found by customers online). Plus, a website needs to be responsive for both desktop and mobile applications, and website builders that do this automatically often look clunky and unprofessional. Entrepreneurs like to the hit the ground running, but using quick and cheap solutions that deliver poor results is a waste of time and money.

 

The first two memberships levels are the same except the Hustle Hard membership allows you to work one-on-one with a digital coach. Our Starter Package and Hustle Hard memberships are optimal learning and coaching tools while ideal for those operating on a limited budget. Our Next Level membership provides an affordable option for those seeking a full website and digital marketing solution. As your business develops, we encourage a scalable approach and help you choose the right vendors for your business needs.