Customer Targeting.

Before you invest in paid advertising, your first steps should include…

Buyer Journey.

There’s a common acronym known as AIDA that helps identify the steps involved in the buyer’s journey. AIDA stands for…

Website Analytics.

Google Analytics is a powerful tool that allows advertisers, webmasters, and marketers to analyze the flow of visitors to websites and the activities of users while on the website.

This can empower a small business owner to gather very insightful data about how website visitors are using and navigating the site. A [                           ] is what enables this to happen. It’s basically a small snippet of code that is usually implemented as JavaScript in the HTML source code of a website. (What’s this type of code called?) 

Running Ads.

Take a look at the image below. There’s an ad has come up based on the search results or keywords typed into the search bar in Google. It’s highlighted with a rectangle. This type of ad is referred to as a…

Ad Postings.

Take a look the next image below. This type of ad is commonly shown in multiple places on social media, such as natively in news feeds or on the side of the main feed. This type of ad is referred to as a…