Zora Dawson | IZB Naturals | Grand Rapids, MI

Zora Dawson runs IZB Naturals, offering a line of products that promote healthy skin and natural beauty. Zora has big dreams for her business— and she wants to use her brand to help promote togetherness, positivity, and celebrate beauty in all its aspects. But that’s not easy with all the ugliness that’s being spread around these days. Zora remains resilient and determined, and she hopes to bring others along in the journey. 


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Prior to the pandemic, it was already challenging enough to be a smaller, micro-business trying to break into retail, trying to understand the ins and outs and move forward and grow the business. Growing from the initial one store to the three stores to then 15 stores is hugely challenging because each store is different and it’s not a process where somebody is holding your hand and saying, “Okay, let me walk you through this”. So you’re stumbling along the way, figuring it out.


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