Working with a digital coach is a lot like hiring a general contractor to build a house. It takes someone with the right set of knowledge and skills to help the client (or entrepreneur) make more informed choices while keeping projects on time and under budget. In today’s world, having the skills to make sense of a rapidly changing digital economy can mean the difference between success and failure. This is why it’s a good idea to work with a digital coach before building your website. Or, if you’ve already built one, working with a digital coach can help you make the changes necessary to maximize your website’s potential.
A digital coach is similar to a digital consultant (and very different than hiring a digital marketing agency). He or she can help guide you to form a holistic marketing strategy. And a digital coach can serve as a point person for working with all kinds of vendors, from web designers to copywriters to social media marketers, and so on. There are several key elements to think about when forming a digital strategy, and a coach can help bring all of those elements together.
When thinking about SEO, a digital coach can help you understand what to do to help optimize your website. Have you considered what sort of keywords or search terms internet users may be using to try and find your good or service? Have you thought about crafting content that speaks to the needs or wants of website visitors? Lastly, have you considered how to ensure that your website draws traffic organically by linking to other relevant content on the web? These are all items to discuss when working with a digital coach.
What about the design of your website? What sort of user experience do you want visitors to have? Every person searching online is going through their own personal buyer journey. This is why your website needs to be designed in a way that’s easy to navigate, spurs people to action, and makes an overall good impression. If you have some creative talent, you may wish to try and design a website yourself. Consulting with a digital coach gives you a sounding board from which to bounce ideas and get feedback before your website goes live.
How about creating high quality content? All of the words (or copy) that a website contains needs to be engaging, informative, and relevant for customers. Whether it’s product descriptions, blog entries, or information that helps answer customer questions—this content needs to be focused and clear. A coach may recommend working with a content creator. Ideally, this person can help craft content that can be used across social media and email channels as well as the main website.
If you’re working on a limited budget, a digital coach presents a great low-cost method. This person can discuss options with you for creating a digital strategy prior to spending time and money that doesn’t drive the results you need.
