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Question 1 of 6
1. Question
Assessing Effectiveness.
KPI stands for…
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Question 2 of 6
2. Question
Measuring Performance.
Some examples of key performance indicators include ways to assess effectiveness of marketing and content. This could include things like, web traffic, time visitors spend on a page, number of clicks and ad might get, and others. What are some other examples of KPI’s that may be important? Write your answer below.
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Question 3 of 6
3. Question
Marking a mark.
An [ ] is a metric used to quantify the number of digital views of a piece of content. This is usually an advertisement, digital post, or a web page.
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Question 4 of 6
4. Question
Lasting Impression.
True/False: One of the goals of getting impressions is often to increase brand awareness.
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Question 5 of 6
5. Question
Matching terms.
How will you make use of these KPI’s to set useful goals? Match the correct terms to their meaning.
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- The amount you are willing to spend for each click on an ad.
- Paying for an ad to receive a thousand views or impressions, regardless of the number of clicks (usually for raising overall brand awareness).
- The total amount of your budget needed to acquire a customer from a campaign.
- A measure for determining the revenue generated from every customer who clicks on an ad and ultimately makes a purchase.
- the cost of payment for each time a video ad is viewed.
- The percentage of impressions that result to a a person clicking on an ad.
- an assessment of the value generated from allocating resources or energy into a particular course of action.
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Cost-per-click (CPC)
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Cost-per-impression (CPM)
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Cost-per-acquisition (CPA)
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Earnings-per-click (EPC)
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Cost-per-view (CPV)
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Click-through-rate (CTR)
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Return-on-investment (ROI)
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Question 6 of 6
6. Question
Second chances…
[ ] is a way to connect with people who previously interacted with your website or with your ad. It allows you to strategically position your ads in front of these audiences as they browse Google or other websites. The goal is helping you increase your brand awareness while prompting a decision, or reminding those audiences to make a purchase. It’s like getting a second (or more) chance to make that sale!
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