Social Media Channels

Social Demographics.

Chances are you make use of at least one social media channel, whether for personal, business or both. But not all platforms are created equal when it comes to the benefits of reaching potential customers. Which channels primarily cater to a particular age group? Try and match the social media channel to the appropriate age group below.

Shifting Trends.

The demographics are constantly shifting with social media, with Instagram currently becoming the fastest growing platform. So far, it has approximately how many users? 

Getting Social.

The whole structure for social media is based on some form of user engagement. This is the “social” component of social media, wherein companies can take advantage of mapping the type of engagement with any particular post. The {                     } rate measures the response for every post displayed on the platform.

Heads up! Math question…

Rival IQ is a company that runs a Social Media Industry Benchmark Report. This report provides comprehensive information on user engagement, broken down by industry. For example, if you were to look at the engagement rates across all industries for facebook, the median range falls at .09%. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%. 

For example, if you have 1000 followers on Instagram, and the total number of interactions was 100, what would be the engagement rate? 

Here’s some food for thought…

How do you think your company compares with others when it comes to social media engagement. What about companies that are (a) in a similar industry and (b) of a similar size to your own? How would you qualify the following statement…

My engagement rate for my brand is about the same as other companies in my industry.

Imagine your target customer.

You should envision how your target customer might engage with your content on social media. The wonderful part is that creating a social media persona is a highly data-driven process. Once you know a bit about how your followers engage online, you can develop a marketing strategy accordingly. Try and describe your target customer below. Answer some of the following questions. What’s their name? How would you describe their personality? What sort of goals do they have? What type of social media channels do they typically use? Get creative!