Cindy Beresford | The Rise Salon | Grand Rapids, MI

Cindy Beresford owns The Rise Salon. She focuses on cultivating beauty for women through wearing their hair naturally. Depending on who you are, that may not seem like a big deal — but many black women struggle with societal conceptions of beauty in relation to how they view themselves. It can get complicated. The Rise Salon is a space where natural hair and natural beauty is celebrated. For Cindy, finding the ideal space in the ideal neighborhood means allowing the message to proliferate and be accepted by all. 

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