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    Author: Ethan

    5 Reasons Why A DIY Website Is Not as Smart an Idea as You Think

    It’s a typical move for many startups. After all, building your own website is fairly easy these days. There’s no coding required, and there lots…

    Ethan January 6, 2022
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    Addressing the Tech Gap for BIPOC Entrepreneurs Through Digital Equity

    The US continues to face a huge technology gap that disproportionately affects entrepreneurs of color. This ultimately holds back growth of the economy, especially in a volatile…

    Ethan January 6, 2022
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    The True Cost of Building A Website for Small Business

    If you search online for “how to build a website for cheap”, or “how much does it cost to build a website from scratch?” there’s…

    Ethan January 6, 2022
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    Why You Should Work with a Digital Coach Before You Build Your Website

    Working with a digital coach is a lot like hiring a general contractor to build a house. It takes someone with the right set of…

    Ethan January 6, 2022
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    Today’s Black Wall Street is No Longer Neighborhood-Based

    The internet presents both challenges and opportunities for black-owned businesses. With a sharp rise in racial tensions in 2020, companies everywhere responded by highlighting the…

    Ethan January 5, 2022
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    Here’s A Detailed Marketing Budget Guide for Small & Micro businesses in 2022

    Bottom Line: For A Microbusiness To Become A Small Business, Investing in Marketing Is the Key To Growth. It’s common for a typical marketing budget…

    Ethan January 5, 2022
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    Tiffany Williams | Exquisite Catering | Chicago, IL

    GigRoots Podcast | Tiffany Williams Interview | Chicago, IL Introduction: Tiffany Williams runs her own catering company, Exquisite Catering. Like many entrepreneurs, Tiffany’s livelihood took…

    Ethan November 2, 2020
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    Nancy Quero | Guelaguetza Designs | Grand Rapids, MI

    GigRoots Podcast | Nancy Quero Interview | Grand Rapids, MI Introduction: Grand Rapids has about a 16% Latinx population, but that doesn’t begin to capture…

    Ethan November 2, 2020
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    Lisa Marsh | Ms P’s Gluten Free | Chicago, IL

    GigRoots Podcast | Lisa Marsh Interview | Chicago, IL | Introduction: In this episode, I talk with Lisa Marsh from Chicago, Illinois. Her baked goods…

    Ethan November 2, 2020
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    Welcoming Cleveland | Joe Cimperman | Esther Ngemba

      Welcoming Cleveland | GigRoots Podcast Welcoming America Series, pt. 4 Are Immigrants the Secret Weapon to Advancing Black Achievement in America? And Cleveland, OH…

    Ethan September 29, 2020
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    Welcoming Cleveland | Joe Cimperman | Esther Ngemba