Attah Obande | Life As An Inside-Outsider.

Attah Obande | Spring GR | Grand Rapids, MI

Entrepreneur. Community Leader. Changemaker. Attah Obande takes on many roles for the city of Grand Rapids. This includes the roles of immigrant, husband, father, and a black man in America. How does one navigate identity? None of us are simply what others see us as. We are a mixture of the people, places, traditions, and beliefs that shape us. 

This affects not only the way we see ourselves—but the way we operate in the marketplace. Grassroots entrepreneurship is about navigating the complexity of it all while pursuing an often elusive, multi-faceted American ideal. 

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Prior to the pandemic, it was already challenging enough to be a smaller, micro-business trying to break into retail, trying to understand the ins and outs and move forward and grow the business. Growing from the initial one store to the three stores to then 15 stores is hugely challenging because each store is different and it’s not a process where somebody is holding your hand and saying, “Okay, let me walk you through this”. So you’re stumbling along the way, figuring it out.


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